Technologies

Product package

From comparing my own film poster and magazine to existing ones of the same genre it shows I followed various conventions I researched about and applied it to my planning and production. The focus of the character's eye/s within the central image by having it in the centre or near hotspots is conventionally used with thriller-horror film genres as they are “windows to the soul” and also many people say that you can see the emotions and intentions from looking at the eyes. This is very conventional within horror film posters as they focus on scared of the unknown. The location of the title of the film is often at in the centre or lower bottom as according to the route of the eye, it is draws attention to it and is usually one of the last and most memorable things the viewers will see. Contrast in background colour to the text used are also conventional in not only thriller-horror film trailers but with films in general to catch the audience's attention. The film magazines usually adjust to the colour scheme of the featured film to complement the central image, this also creates consistency within the products. They have the common use of the cross symbol which connotes impending doom and danger relating to the crucifix. Many cover lines are on both of the existing film magazines to suggest that the magazine is full of interesting content and intrigue the readers into wanting to know more. Following the route of the eye, the first thing you see within the poster is the tag line just like an existing film poster "orphan" to intrigue the audience into wanting to find out more as it hints possible plot line. The first thing you see following the rule of thirds on the film magazine is the banner and masthead to intrigue the readers into the content available inside, the masthead at the top is a conventional layout for the majority of magazines which makes form of media easily recognised due to the ordinary expectations of magazines.

Created with Wallwisher

The combination of the film trailer, film poster and film magazine were able to create a memorable and recognisable brand identity. It follows the conventions of existing product packages I analysed in research and applied it to my planning and production. Like the majority of existing packages, there are consistent elements throughout all the products such as the font used for on screen text for the trailer was used for the title of the film on the poster and the magazine, it also follows the same colour scheme of red, black, white and grey and the actor within the trailer and on the magazine cover and poster has the same distinctive make up and costume which makes the audience immediately associate the image with the film. Some of the on screen text from the trailer is used as a tagline for the film poster, this gives hints on the possible storyline and intrigue the audience. All these make links with the different forms of media within this package to give it consistency and recognisable. From the audience feedback I completed for my film poster and magazine, their first impressions were that it looked professional and that the picture and fonts are very conventional to the genre as it focuses on eyes. It is very consistent with the same font and colour scheme for both which makes it easy to identify and reflects its genre well.The central image draws the attention and complements the colour scheme as the pop of colour from the pupil complements the light green colour used for cover lines. The audience feedback shows that the different products complements each other well and can be classed as one package.

Conventions

Audience feedback on film trailer

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Audience feedback from tsang7787

Focus group:

 

The answers I got from the focus group I carried out supports the majority of the points mentioned on my online survey. They were all able to identify the genre of the film trailer easily which shows that the conventional elements we used within the trailer were effective. Like the majority of the people who completed the online questionnaire, they said that they liked the music as it built up the tension throughout the trailer and the fast paced montage at the end. They also mentioned that the strengths of the trailer was that the trailer did not give too much of the plot away which was intriguing and the weaknesses was that some of the on screen text was moving too fast and also some scenes moved too fast also which could be confusing.

The answers I got from carrying out this focus group supported the answers I received from the online survey and from this I found out ways of improving my trailer further by slowing down the on screen text make certain scenes flow better so the audience knows what is going on.

Final Film trailer

Film trailer progress 3

Feedback on trailer progress 2

From the feedback I collected on wall wisher, it shows that it definitely improved from the first draft but to improve it further, suggestions such as making certain scenes shorter and choppier to make it more conventional and to add on screen text to make the plot of the film clearer.

From that I decided to make certain scenes shorter and to come up with effective on screen text which would explain the plot better but not give it all away.

Claudia and I watched existing horror-thriller film trailers for inspiration.